{"id":2665,"date":"2020-07-09T13:33:37","date_gmt":"2020-07-09T13:33:37","guid":{"rendered":"https:\/\/wp.thegeneralstore.com\/?page_id=2665"},"modified":"2024-07-11T14:04:11","modified_gmt":"2024-07-11T18:04:11","slug":"cash-discount-program","status":"publish","type":"page","link":"https:\/\/wp.thegeneralstore.com\/?page_id=2665","title":{"rendered":"Cash Discount Program"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n<div tabindex=\"0\" id=\"interactive-banner-1-wrap-7577\" class=\"ult-banner-block ult-adjust-bottom-margin ult-bb-none  banner-style02 \"   style=\"\">\n\t<img decoding=\"async\" src=\"https:\/\/wp.thegeneralstore.com\/wp-content\/uploads\/2019\/04\/TheGeneralStore-Hardware-Integration@2x.jpg\" alt=\"null\">\n\t<div class=\"mask opaque-background\" style=\"background:;\">\n\t\t<div  data-ultimate-target='#interactive-banner-1-wrap-7577 .bb-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"bb-description ult-responsive\" style=\"font-weight:normal;color:#ffffff;\"><\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1562679662340{padding-top: 30px !important;padding-bottom: 70px !important;}&#8221; el_id=&#8221;about&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-82696a3236b91d6fb\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-82696a3236b91d6fb uvc-2845 accent-border-color accent-icon-color\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-82696a3236b91d6fb h1'  data-responsive-json-new='{\"font-size\":\"desktop:42px;mobile_landscape:30px;\",\"line-height\":\"desktop:40px;mobile_landscape:40px;\"}' ><h1 style=\"font-weight:bold;\">The General Store Cash Discount Program<\/h1><\/div><\/div>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-89066a3236b91d7bd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89066a3236b91d7bd uvc-9222 accent-border-color accent-icon-color\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89066a3236b91d7bd h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile_landscape:30px;\",\"line-height\":\"desktop:40px;mobile_landscape:40px;\"}' ><h2 style=\"font-weight:bold;\">Eliminate Merchant Services Fees Forever<\/h2><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]In order for any retail business to remain competitive, processing credit cards is essential. Yet for some merchants, the fees and rates can be more trouble than they\u2019re worth. Interchange rates and processing fees are not static and can be subject to fluctuations, depending on the card type, average ticket amount, and average volume of the retail store. That\u2019s why The General Store together with BlockChyp, offer merchants a comprehensive solution to eliminate these fees with our Cash Discount Program. This program <a href=\"https:\/\/wp.thegeneralstore.com\/why-your-retail-location-should-offer-cash-discounting\/\" target=\"_blank\" rel=\"noopener noreferrer\">takes the burden off merchants<\/a>, and instead passes the fees onto their customers through a service charge. Customers are incentivized to pay with cash, and merchants can keep 100% of their sale on your credit card transactions. Simple. Legal. Effective.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3094&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1563460757488{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221; bg_color_value=&#8221;#323e47&#8243;][vc_column width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-37186a3236b91d860\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-37186a3236b91d860 uvc-1614 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-37186a3236b91d860 h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;tablet:24px;\",\"line-height\":\"desktop:40px;tablet:34px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">Want To See How It Can Work For You?<\/h2><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-822507588173c70ca99fee2061139376 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-822507588173c70ca99fee2061139376 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-822507588173c70ca99fee2061139376:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-822507588173c70ca99fee2061139376 {\n  box-shadow: 0px 2px 0px 0px #a07433;\n}\n.btn-3d#default-btn-822507588173c70ca99fee2061139376:hover {\n  box-shadow: 0px 2px 0px 0px #986e2f;\n}\n.btn-flat#default-btn-822507588173c70ca99fee2061139376 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-822507588173c70ca99fee2061139376:hover {\n  box-shadow: none;\n}\n#default-btn-822507588173c70ca99fee2061139376.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-822507588173c70ca99fee2061139376 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-822507588173c70ca99fee2061139376:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #dd9933 !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-822507588173c70ca99fee2061139376:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-822507588173c70ca99fee2061139376:hover {\n  border-width: 0px;\n  color: #ffffff;\n  background: #dd9527 !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-822507588173c70ca99fee2061139376:hover * {\n  color: #ffffff;\n}\n#default-btn-822507588173c70ca99fee2061139376.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-822507588173c70ca99fee2061139376 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/wp.thegeneralstore.com\/request-a-demo\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-flat \" id=\"default-btn-822507588173c70ca99fee2061139376\"><span>REQUEST A DEMO<\/span><\/a><\/div>[\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1562602284092{padding-top: 70px !important;padding-bottom: 40px !important;}&#8221; bg_color_value=&#8221;#f7f7f7&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-0&#8243;]<div id=\"ultimate-heading-36196a3236b91dab8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-36196a3236b91dab8 uvc-4002 accent-border-color accent-icon-color\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-36196a3236b91dab8 h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile_landscape:30px;\",\"line-height\":\"desktop:40px;mobile_landscape:40px;\"}' ><h2 style=\"font-weight:bold;\">Business Benefits<\/h2><\/div><\/div>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516621923314{padding-bottom: 50px !important;}&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;]<div class=\"aio-icon-component  vc_custom_1720720892726  accent-border-color accent-icon-bg style_1\"><div id=\"Info-box-wrap-3745\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:150px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/wp.thegeneralstore.com\/wp-content\/uploads\/2019\/07\/employee_management.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-3745 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-weight:bold;\">Keep 100% Of The Sale<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-3745 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\"><\/p>\n<p style=\"text-align: center;\">With our cash discount program, you don\u2019t have to worry about losing sales when customers don\u2019t want to hit a minimum purchase price to run a credit transaction, and you don\u2019t have to mark up your prices in order to cover the cost of card processing. Customers pay one low flat amount as a service charge, and you keep the entire sale on your credit card transactions and only pay a small fee for debit card transactions.<\/p>\n<p><\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516621932071{padding-bottom: 50px !important;}&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;]<div class=\"aio-icon-component  vc_custom_1720720909167  accent-border-color accent-icon-bg style_1\"><div id=\"Info-box-wrap-9840\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:150px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/wp.thegeneralstore.com\/wp-content\/uploads\/2019\/07\/employee_management.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-9840 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-weight:bold;\">Eliminate Processing Cost<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-9840 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\"><\/p>\n<p style=\"text-align: center;\">By charging customers for the convenience of using a credit or debit card for payment, you encourage your customers to pay with cash, allowing them to receive an automatic discount. Customers pay up to a 3.99% service charge, which is applied to their transaction, and you can eliminate that monthly bill forever.<\/p>\n<p><\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516621943082{padding-bottom: 50px !important;}&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;]<div class=\"aio-icon-component  vc_custom_1720720921109  accent-border-color accent-icon-bg style_1\"><div id=\"Info-box-wrap-8719\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:150px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/wp.thegeneralstore.com\/wp-content\/uploads\/2019\/07\/employee_management.png\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8719 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-weight:bold;\">Make Better Decisions<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8719 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\"><\/p>\n<p style=\"text-align: center;\">Many customers prefer to pay by card, especially with eCommerce transactions. Now, you can accept credit cards for transactions without paying a service fee or requiring a minimum purchase. This allows you to easily increase your revenue opportunities while reducing your costs.<\/p>\n<p style=\"text-align: center;\">Credit and debit cards are the most preferred customer payment methods, and by accepting them you can future-proof your business while still rewarding your cash-carrying customers. <a href=\"https:\/\/wp.thegeneralstore.com\/payment-processing-solutions-blockchyp\/\">Our payment processing partnership<\/a> and cash discount program even allows you to enable other payment methods, including cash, credit, debit, mobile wallets like Apple and Google Pay, and EMV chip cards.<\/p>\n<p><\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^2333|url^https:\/\/wp.thegeneralstore.com\/wp-content\/uploads\/2019\/07\/tgs_retail-pos-buyers-guide-banner-background.jpg|caption^null|alt^null|title^tgs_retail-pos-buyers-guide-banner-background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1563460887208{padding-top: 70px !important;padding-bottom: 70px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-53506a3236b91e809\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-53506a3236b91e809 uvc-2382 accent-border-color accent-icon-color\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-53506a3236b91e809 h2'  data-responsive-json-new='{\"font-size\":\"mobile_landscape:30px;\",\"line-height\":\"mobile_landscape:40px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">RETAIL POS BUYERS GUIDE<\/h2><\/div><\/div>[vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<h3 id=\"finding-the-perfect-retail-pos\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Finding the Perfect Retail POS Software: 3 Steps to Success<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c6664d71c61d5751cf2b58a441f76815 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-c6664d71c61d5751cf2b58a441f76815 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c6664d71c61d5751cf2b58a441f76815:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c6664d71c61d5751cf2b58a441f76815 {\n  box-shadow: 0px 2px 0px 0px #a07433;\n}\n.btn-3d#default-btn-c6664d71c61d5751cf2b58a441f76815:hover {\n  box-shadow: 0px 2px 0px 0px #986e2f;\n}\n.btn-flat#default-btn-c6664d71c61d5751cf2b58a441f76815 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c6664d71c61d5751cf2b58a441f76815:hover {\n  box-shadow: none;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #dd9933 !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815:hover {\n  border-width: 0px;\n  color: #ffffff;\n  background: #dd9527 !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815:hover * {\n  color: #ffffff;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c6664d71c61d5751cf2b58a441f76815 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/wp.thegeneralstore.com\/retail-pos-buyers-guide\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-flat \" id=\"default-btn-c6664d71c61d5751cf2b58a441f76815\"><span>DOWNLOAD EBOOK<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1562681595699{padding-top: 70px !important;padding-bottom: 70px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-74686a3236b91ea3c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74686a3236b91ea3c uvc-5625 accent-border-color accent-icon-color\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74686a3236b91ea3c h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile_landscape:30px;\",\"line-height\":\"desktop:40px;mobile_landscape:40px;\"}' ><h2 style=\"font-weight:bold;\">Cash Discount Program Features<\/h2><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Easy-to-read statement for merchants<\/li>\n<li>Transaction total charged as one amount and stated on customer receipt<\/li>\n<li>Stable, locked-in rate<\/li>\n<li>Individual numerical rate assigned to each merchant identification number<\/li>\n<li>Rates for sales reps and merchants pre-programmed on terminals<\/li>\n<li>Batch funds can be received in one business day<\/li>\n<li>Purchase or receive a FREE terminal<\/li>\n<li>Powerful payment processing with BlockChyp<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2671&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^1783|url^https:\/\/wp.thegeneralstore.com\/wp-content\/uploads\/2019\/07\/TheGeneralStore-Increase-Sales-Lower-Overhead.jpg|caption^null|alt^null|title^TheGeneralStore-Increase-Sales-Lower-Overhead|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1562606574356{padding-top: 50px !important;padding-bottom: 60px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-44936a3236b91ebc7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-44936a3236b91ebc7 uvc-5248 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-44936a3236b91ebc7 h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;tablet:26px;\",\"line-height\":\"desktop:38px;tablet:34px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">INCREASE SALES.<br \/>\nLOWER OVERHEAD.<\/h2><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-6cdc2339dea3b184fba8424b589c412a {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 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#ffffff;\n  background: #dd9933 !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-6cdc2339dea3b184fba8424b589c412a:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-6cdc2339dea3b184fba8424b589c412a:hover {\n  border-width: 0px;\n  color: #ffffff;\n  background: #dd9527 !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-6cdc2339dea3b184fba8424b589c412a:hover * {\n  color: #ffffff;\n}\n#default-btn-6cdc2339dea3b184fba8424b589c412a.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-6cdc2339dea3b184fba8424b589c412a > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-right\"><a href=\"https:\/\/wp.thegeneralstore.com\/pricing\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-flat \" id=\"default-btn-6cdc2339dea3b184fba8424b589c412a\"><span>VIEW PRICING<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-400e2328c92562b1be90f05212adce3b {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-400e2328c92562b1be90f05212adce3b {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-400e2328c92562b1be90f05212adce3b:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-400e2328c92562b1be90f05212adce3b {\n  box-shadow: 0px 2px 0px 0px #a07433;\n}\n.btn-3d#default-btn-400e2328c92562b1be90f05212adce3b:hover {\n  box-shadow: 0px 2px 0px 0px #986e2f;\n}\n.btn-flat#default-btn-400e2328c92562b1be90f05212adce3b {\n  box-shadow: none;\n}\n.btn-flat#default-btn-400e2328c92562b1be90f05212adce3b:hover {\n  box-shadow: none;\n}\n#default-btn-400e2328c92562b1be90f05212adce3b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-400e2328c92562b1be90f05212adce3b 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DEMO<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1562609328358{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221; bg_color_value=&#8221;#1681c4&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 id=\"let-us-analyze-your-monthly-me\"><span style=\"color: #ffffff;\">LET US ANALYZE YOUR MONTHLY MERCHANT FEES TO SEE WHERE YOU CAN SAVE MONEY. 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